The editor who tells you she doesn't have favorite publicists is lying through her Crest White Strips. So when we heard that highly regarded local PR czarinas Regan Dillon, Jo Swani, and Sophie Zunz were pooling their schmoozing skills and contact lists to create the Moxie Agency (their definition: "tenacity, courage, and know-how"), we weren't at all surprised. The ladies have signed an A-list roster of lifestyle clients including the Liberty and Charles hotels, MAX Ultimate Food, Whiskey Park, Hudson, the Achilles Project, the Otto Club, and Daniela Corte Fashion. And if their first major event -- the socialite-crammed Louis Vuitton Copley store re-opening -- was any indication, this trio will soon be taking Boston's luxury sector by storm.
[Photo by Tim Gray]
