The Phoenix Network:
 
 
 
About  |  Advertise

Search Restaurants


Cuisine


Find Restaurants Near You


Hubbub

Get Technical

The Back Bay might strike the average Bostonian as being more about status bags and stiletto heels than the latest in cutting-edge urban style, but Technical (230 Newbury Street, Boston, 617.262.0003), which opened earlier this month, is proving the preconceptions wrong. The baby of John Nichols, who runs a Norwell skate shop of the same name, and Aerosmith drummer Joey Kramer, Technical is a streetwear boutique that's setting out to change the city's fashion landscape. With its paint-splattered walls and graffiti-ed dressing room, plus a birch tree "planted" in the back end of the store, the space is unique enough; add its hand-picked selection of girls' and guys' gear from lines such as Upper Playground, Staple Design, Deuce Custom, and Spacecraft - plus sneakers and skateboards - and it's a treasure. Kramer isn't just a figurehead, either; he has a real presence in the shop, helping Nichols envision concepts, choose merchandise, and more.

> more in Hubbub

Leave a Comment

(required)  
(optional)
(required)  
Best Body Boston 2009
Daily
more in Daily Stuff
advertisement

About Hubbub

Subscribe:  RSS feed Rss

Favorite Links


One Night in Boston